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Gillette

Global Gillette is a business unit of Procter & Gamble. It is the successor of The Gillette Company, which was founded by King Camp Gillette in 1901 as a safety razor manufacturer. It was based in Boston, Massachusetts. more...

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On October 1, 2005, The Gillette Company finalized its purchase by Procter & Gamble. As a result of this merger, the Gillette Company no longer exists. Its last day of market trading - symbol G on the New York Stock Exchange - was September 30, 2005. The merger created the world's largest personal care and household products company.

Before the merger, Gillette had grown to become a leading global supplier of products under a variety of brands. In addition to Gillette, the company marketed under Braun, Duracell and Oral-B, among others.

Gillette firsts

Safety razor (Gillette Safety Razor 1901); Razor marketed specifically to women (Milady Décolletée, 1916); Razor dispenser (1946); Stainless Steel blades (Super Stainless, 1963); Double-blade razor (Trac II, 1971); Disposable double-blade razor (Good News!, 1971); Razor with a pivot point (Atra, 1977); Razor with a lubricating strip (Atra Plus, 1985); Razor with spring-loaded blades (Sensor, 1990); Razor with microfins (Sensor Excel, 1995); Razor with three blades (Mach3, 1998); Razor with battery power (M3Power, 2004); Razor with five blades (Fusion, 2006); Razor with rear trim blade (Fusion, 2006);

Older Gillette Products

Red, Blue, Power Slide,

Current Gillette products

Trac II : The Trac II was the world's first two-blade razor, debuting in 1971. Gillette claimed that the second blade cut the number of strokes required in half compared to previous razors, reducing facial irritation.

Trac II Plus is essentially the same as the original Trac II, with the exception of a lubricating strip at the top of the blade. Trac II Plus blades work on the original Trac II razor. The razors themselves can be difficult to find, but are still sold. Blades are far less scarce, as Gillette normally sells all of its blades in most major shops.

Good News!: The Good News! was the first disposable double-blade razor. It was first released in 1971. The Good News! comes in three forms: the original, the Good News! Plus, which includes a lubricating strip, and the Good News! Pivot Plus, which features the lubricating strip, and a pivoting head.

Atra: The Atra was the first razor to feature a pivoting head, which enables the blades to "stay on your beard longer for extra closeness". The pivoting made it easier for men to shave their necks, and also was popular with women.

Atra Plus: The Atra Plus was the first razor to add a lubricating strip, dubbed Lubra-Soft strip, softening hairs and acting as a sort of a low-tech aftershave.