Powerbar

PowerBar is an American maker of energy bars and related products (particularly sports drinks and gel-based footstuffs for distance athletes). more...

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The PowerBar company was founded by Brian Maxwell a Canadian athlete and entrepreneur in his kitchen with $55,000 in cash. The company was launched in 1986 in Berkeley, California, and eventually acquired a headquarters building in downtown Berkeley.

The company eventually earned $150 million in sales before being purchased by Nestlé in 2000 for $375 million.

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