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Proactiv

Proactiv Solution is a three-step acne treatment system launched in 1995, which was developed by dermatologists Dr. Katie Rodan and Dr. Kathy Fields. more...

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In North America, the product is sold mainly through infomercials and online, where buyers are automatically entered into a subscription business model. The Proactiv system sells for $39.95USD. Proactiv is also sold in many malls.

Product Description

The Proactiv system is comprised of three different core products. All three steps are designed to work as a combination therapy for acne treatment, and are recommended to be used twice daily for best results.

Step 1: Cleanser

The Proactiv cleanser is the first step in the system. The active ingredient is benzoyl peroxide. The cleanser has a coarse texture that is meant to exfoliate the skin.

Step 2: Toner

The Proactiv toner is meant to hydrate the cleansed skin. It contains Witch Hazel, Dog Rose fruit extract, aloe vera leaf juice, allantoin and anthemis nobilis flower extract.

Step 3: Repairing Lotion

The Proactiv repairing lotion also contains benzoyl peroxide. The dose is less than in the cleanser, and is left to dry on the skin to suppress bacteria build-up.

Indications and Side Effects

According to the company's website, Proactiv Solution was created to treat mild to moderate cases of acne and may not be effective for people with severe cases. Benzoyl peroxide, one of the main active ingredients, may cause dryness and peeling of the skin. Some individuals may experience allergic reactions such as redness, itching, hives and swelling. Benzoyl peroxide may also cause increased sensitivity to sunlight.

Celebrity Spokespeople

Celebrities are featured heavily in Proactiv informercials, recounting their true-life stories of using the product. They include:

Kelly Clarkson; Sean Combs (P.Diddy); Melissa Gilbert; Delta Goodrem; Alicia Keys; Judith Light; Lindsay Lohan; Elle Macpherson; Paulina Rubio; Stephanie Seymour; Brooke Shields; Jessica Simpson; Britney Spears; Vanessa L. Williams; Mackenzie Phillips;